About Us

Why Shop at Crown Motors?

Price Guarantee - Get the Best Deal or $1,000

We are committed to offering the best prices. If you find a better deal, we will match or beat it-or give you $1,000.
Call for details:
888-805-6962 | 616-298-3720

No Hidden Fees - Transparent Pricing

At Crown Motors, there are no surprises. Your final price includes:

• Sale price
• $260 documentation fee
• 6% Michigan state tax
• License plate/title fee
• CVR Fee: $24
  Nothing more, nothing less-just honest, upfront pricing.

A Team You Can Trust

Our experienced Client Advisors are here to assist you before, during, and after the sale. With over 27 years of service in Holland, we have built a strong reputation across West Michigan, including Grand Rapids, Muskegon, Kentwood, Hudsonville, and Wyoming.

Can't Find the Vehicle You Want? We'll Get It for You

If the vehicle you are looking for is not in our inventory, we will locate or acquire it for you. This process typically takes just 24-48 hours.

Crown Rewards - Save Up to $1,000

Every vehicle purchase includes free enrollment in our Crown Rewards program, which can save you up to $1,000 in our award-winning service department, voted "Best of West Michigan."

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Top 10 Reasons to Shop at Crown Motors

1. Customer Satisfaction Comes First

Our goal is to ensure every customer is completely satisfied, which is why we consistently rank among the best in customer service.

2. Award-Winning Service Department

We are here for you before and after the sale with expert technicians dedicated to keeping your vehicle in top condition.

3. Competitive, Market-Driven Pricing

We provide fair and honest pricing with no unnecessary markups or hidden fees.

4. Family-Owned and Community-Focused

As a local business, we proudly support West Michigan schools, charities, and organizations, including Holland Public Schools, Zeeland Schools, Hope College, Evergreen Commons, and many more.

5. No Gimmicks, No Hidden Fees

Unlike other dealerships that add surprise charges, Crown Motors provides straightforward, transparent pricing.

6. Convenient Online Shopping

Apply for financing, get a trade-in evaluation, and browse our inventory from home. Our online team is available to assist you every step of the way.

7. Decades of Experience

With over 25 years in business, we have the expertise to handle any situation and help you find the right vehicle.

8. Customer Convenience Comes First

We respect your time, offering free WiFi, a children's play area, complimentary loaner vehicles, and shuttle service. Every service visit also includes a complimentary car wash.

9. Exclusive Crown Motors Rewards

Earn significant savings on service, take advantage of discounts, and receive reimbursements for towing and key lockouts. Customers can get up to $500 reimbursed when purchasing a vehicle from us.

10. Proven Customer Satisfaction

Don't just take our word for it-see what our customers have to say about their experience at Crown Motors.

Visit us today and see the Crown Motors difference. We look forward to helping with your vehicle needs.